Russian Market Research
Before making the decision of entering the Russian market, foreign companies need to scrutinize and identify the demand for its product, the presence of competitors and how they operate. Also access its product, brand and communication methods for the presence of hidden dangers with the Russian language, Russian perception and it’s regional variations.
Marketing and PR Agency “Co-mmunication” is also offering research in the segments of B2B and B2C including IT and FMCG:
- Preliminary market research – desktop research of product/service area, including the main players, theirs products and politics;
- Deep market research of B2B markets – research of the specific market or segment, including market structure, main players and customer’s answers on the questions through desktop research and telephone interviews;
- Focus groups and product tests – market research of specific products, services, offers or brands for the perception of the target audience.
If you need Russian Market Research program, please Contact us