Entering The Russian Market
The Russian market is one of the most interesting yet most challenging markets in the world. Huge capacity and high pace of growing make the Russian market very attractive for the large majority of world manufacturers and service providers. But local consumer mentality and non-transparent work ethics create a serious risk of failure.
For being successful in the Russian market a foreign company needs to:
- Focus on preliminary research and evaluate local market trends, adjust to the requirements of the Russian consumer attitude and the specific market for the product or service;
- Research the competitors and their marketing methods within the Russian market;
- Form a strategy to attract the market focusing on effective communication and product promotion;
- Ideally acquire a Russian partner or obtain the services of a representative agency;
- Manage the efficiency of the acquired partner or representative agency;
“Co-mmunication” is marketing and PR Agency, offering international companies entering the Russian market all services in the sphere of marketing and communications. Including:
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